Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping companies are turning to server-side tracking as a means to enhance their information collection procedures. While it requires more technical knowledge than regular GTM and may introduce additional expenses, it can result in higher precision and even more trustworthy information
Pixel tracking utilizes an item of code to sign up conversions on your internet site. It's easy to set up and less susceptible to advertisement blockers.
1. Extra exact information
The traditional method of tracking conversions on a site, utilizing pixels, is having trouble with transforming internet browser personal privacy plans. This means that the data being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it must be.
Server-side monitoring is an extra safe and secure alternative that aids to bypass these restrictions, as it's loaded from your very own domain and dealt with as first-party code, meaning it's less likely to be affected by ad blockers or other security measures. This offers much more accurate data and a more complete picture of user journeys across channels.
In addition, this type of tracking allows businesses to track conversions outside of the website, such as phone calls and in-store visits, which can be difficult for pixel-based tracking. This adaptability offers marketers more possession over the information they send out, and makes it much easier to abide by different information legislations. It's also a lot much less at risk to fraudulence, as it's harder for deceitful actors to control the system by altering the postback URL.
2. Much better control over information.
Server-side monitoring enables companies to collect and enrich information prior to sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can assist marketing professionals make more informed marketing choices.
Typical pixel monitoring depends on JavaScript tracking codes that are placed in website site visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can result in information collection disruptions and incorrect results. Server-side monitoring makes it possible for services to bypass these limitations and provide exact, constant data that is less at risk to disturbance.
This type of monitoring additionally enables businesses to track conversions that happen beyond the site, like phone calls and in-store acquisitions. This is very important because new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason why S2S is extra trustworthy for companies seeking to adjust best social media ad tools to these changes.
3. Much less susceptible to fraud
Server-side monitoring allows businesses to adjust data hauls prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is especially vital as various browsers and systems increasingly transform exactly how they handle cookies. As an example, in iOS 14, Safari will just provide first-party cookie data and will certainly not allow pixel-based monitoring. Using server-side monitoring, you can bypass these restrictions and remain to track conversions that occurred beyond your web site.
In addition, server-side monitoring enables you to record user information straight on your own web servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and personal privacy violations.
A server-side radar is a set of guidelines that tells your internet site's server what occasions to record. This information is then sent out to analytics devices like Google Analytics and Facebook Service. It's also utilized to cause event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that makes use of a small item of code on your webpage to gather information from individuals.
4. Less complicated to execute
Server-side monitoring is a data collection procedure that takes place on the site's very own server, bypassing web internet browser limitations. This indicates that data gathered by the website/app is first sent out to the server where it's processed and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this method is that it minimizes the scope of data monitoring and gives companies extra control over transmission, making it typically a lot more dependable. Consequently, it's much less prone to data obstacles caused by things like a damaged link or an active ad blocker being mounted.
With OWOX BI's Server-Side Tracking, your company can accumulate real-time conversion information in the same way that you would with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This enables you to have even more accurate data and assists make certain compliance with privacy guidelines such as GDPR. In addition, it also prevents the monitoring constraints imposed by web browsers and advertisement blockers.